Oroweat's latest campaign compares it's 80 years of baking experience to that of a grandmother's by answering the question, "what would grandma do?".
She'd bake the right way.
To bring "Baked the Right Way" to life in a big way we did what grandma would naturally do, create a food truck to take delicious Oroweat sandwiches to people who could really use them, like festival goers at Stagecoach.
We drew inspiration from nearby Palm Springs for our activation, creating 3 distinct areas: a living room styled seating area, our Granwich Truck area for serving, and a backyard themed patio space.
Each area had an instagrammable activity and plenty of quirky, colorful, grandma inspired decor.
We were ready for people to have a good time with our grans, but even they were surprised at the emotional impact the activation had throughout the festival.
