ABO bread is made exactly how your grandma would make a loaf of bread: the right way. And a good granny would make sure that younger generations are getting the nutrition they needed no matter where they are; even a rowdy country music festival.
That’s where the Granwich Truck comes in. We grabbed some festival-loving grandmas and took to the road to hit Stagecoach Festival to deliver much needed nutrition, activities, customized swag and good granny vibes.
We drew inspiration from nearby Palm Springs for our activation, creating 3 distinct areas: a living room styled seating area, our Granwich Truck area for serving, and a backyard themed patio space.
Each area had an instagrammable activity and plenty of quirky, colorful, grandma inspired decor.
We were ready for people to have a good time with our grans, but even they were surprised at the emotional impact the activation had throughout the festival.
