IMAX encompasses many different fandoms, but the most engaged and vocal are those that closely follow the film industry and IMAX technology.
To appeal to these core fans, we created content that incorporated BTS footage, facts, and stats while also highlighting new titles and the IMAX brand.
Big screen, big names, big fandoms. Each title released in IMAX was an opportunity to connect with a different fan base in a way that spoke to their interests while also strengthening the connection to the IMAX brand.
In addition to capitalizing on moments that showcase our fans' dedication to the IMAX experience, we also looked for ways to show our dedication to them.
Like giving away 420 free tickets for the 4/20 rerelease of a very far out title, IMAX documentary Deep Sky.
