New homeowners have a lot on their minds but termite protection is seldom one of them.
To educate them on the risks, we latched onto a simple insight, termites are incredible creatures and their creatio–I mean damage is kind of beautiful.
Working with Orkin entomologists, we identified 7 pieces of termite "art" to feature in a gallery setting complete with classical music and a British voice over to elevate the delivery.
By bringing termite damage into the art space, viewers are invited to admire the works only to discover their signs of costly damage.
